Brand Identity
Agency: Mechanica Branding

The Abt corporate identity is the expression of who they are as an organization. More than stylistic, it reflects their culture, and sense of purpose and even their place in the world.

The Abt logo — the core component of the identity — is inspired by perpetual evolution. The original logo, a classic font in a box, needed to be updated to feel more progressive. By using the box as a key element, the new logo pays homage to the past. The spiral of repeated boxes creates a wheel-like movement forward, and an infinite energy that represents Abt’s inexhaustible drive to solve the challenges of the world.

Brand Identity

Jeffrey Williamson Design

Inspired by the human form and the intensity of athletic performance, John Huet has devoted his career to photographing individuals who compete at all levels of sport. Through his photography, he captures the intensity and power of the athlete, while also revealing the vulnerability of the competitor. John is an icon, and so is his name. The design of his logo reflects that. The transparency in the letters of his name, is revealing not overpowering. The HUE (attribute of colors), changes with each image, or color, it is placed over.

Walking Style was a branded effort by Ecco to become more aggressive in the woman’s shoe category. This shopping bag styled oversized look book contributed to changing consumer perception from a conservative shoe manufacture to a fashion forward brand.

Playbook Studio ia a group of thinkers, planners, designers and makers. United by the power of play to inspire, explore and arrive at strategies that allow companies and brands to become their best selves.

Brand Identity
Agency: Mechanica Branding

Brand Identity
Agency: Mechanica Branding

There has been a lack of clarity among customers and prospects of what the core Kripalu experience is all about. 

By boosting brand awareness amongst all groups in a way that heightens Kripalu’s desirability, we change how people think about the potential ongoing role of Kripalu in their lives.

Driving brand idea: Kripalu guides you through a personal, multidimensional approach to yoga to help you discover and realize your full potential.

Explore the Power of You.

The design & content of all our work is based on the core principles of:
Authentic. Inclusive. Empowering. Joyous. 

Jennifer Sterling Design Workshop / NYC 2013

Typographic exploration of stories and poems. Project based on the book ...I never saw another butterfly... Children’s poems from the Terezin Concentration Camp, 1942-1944.

Inspired by: Legendary Playboy art director Art Paul and his creative group.

The following pages were developed at Playboy in Los Angeles as part of the design discovery process, developing a visual language based on a new brand positioning.

Ideas based on celebrating and maximizing the legacy of the iconic rabbit as it appears within new forward thinking work.

The Massachusetts Historical Society is an independent research library and an invaluable resource for American history, life, and culture. The visual identity focuses on their collections, be it journals or letters, paintings or objects. The new Massachusetts Historical Society signature is the graphic representation of the Society. Combining two visual elements—the logotype and date of their founding, 1791—the identity is rooted in their heritage but clearly focused on the future. 

Winston Fly Rod catalogs reflect a fly rod built with passion, pride and the highest level of craftsmanship. The stories they tell are the stories of fisherman who are part of an 85 year old heritage of uncompromising dedication.