• work
  • About
  • Contact
Jeffrey Williamson Design
  • work
  • About
  • Contact

Kripalu Center for Yoga & Health

Brand Identity
Agency: Mechanica Branding

There has been a lack of clarity among customers and prospects of what the core Kripalu experience is all about. 

By boosting brand awareness amongst all groups in a way that heightens Kripalu’s desirability, we change how people think about the potential ongoing role of Kripalu in their lives.

Driving brand idea: Kripalu guides you through a personal, multidimensional approach to yoga to help you discover and realize your full potential.

Explore the Power of You.

The design & content of all our work is based on the core principles of:
Authentic. Inclusive. Empowering. Joyous. 

hands.jpg
kripalu13.jpg
kripalu12.jpg
kripalu11.jpg
kripalu10.jpg