Walking Style was a branded effort by Ecco to become more aggressive in the woman’s shoe category. This shopping bag styled oversized look book contributed to changing consumer perception from a conservative shoe manufacture to a fashion forward brand.

Brand Identity
Agency: Mechanica Branding

Inspired by the human form and the intensity of athletic performance, John Huet has devoted his career to photographing individuals who compete at all levels of sport. Through his photography, he captures the intensity and power of the athlete, while also revealing the vulnerability of the competitor. John is an icon, and so is his name. The design of his logo reflects that. The transparency in the letters of his name, is revealing not overpowering. The HUE (attribute of colors), changes with each image, or color, it is placed over.

Brand Identity
Agency: Mechanica Branding

The Abt corporate identity is the expression of who they are as an organization. More than stylistic, it reflects their culture, and sense of purpose and even their place in the world.

The Abt logo — the core component of the identity — is inspired by perpetual evolution. The original logo, a classic font in a box, needed to be updated to feel more progressive. By using the box as a key element, the new logo pays homage to the past. The spiral of repeated boxes creates a wheel-like movement forward, and an infinite energy that represents Abt’s inexhaustible drive to solve the challenges of the world.

Brand Identity
Agency: Mechanica Branding

There has been a lack of clarity among customers and prospects of what the core Kripalu experience is all about. 

By boosting brand awareness amongst all groups in a way that heightens Kripalu’s desirability, we change how people think about the potential ongoing role of Kripalu in their lives.

Driving brand idea: Kripalu guides you through a personal, multidimensional approach to yoga to help you discover and realize your full potential.

Explore the Power of You.

The design & content of all our work is based on the core principles of:
Authentic. Inclusive. Empowering. Joyous. 

Winston Fly Rod catalogs reflect a fly rod built with passion, pride and the highest level of craftsmanship. The stories they tell are the stories of fisherman who are part of an 85 year old heritage of uncompromising dedication.

The work presented here is based on design studies completed at the initial phase of each project. It embraces the brand positioning and explores how the visual look is extended through various applications.

Brand campaign book and online outreach program outlining the top 10 reasons to motivate students to consider Colby-Sawyer as their college of choice.

As an independent, nonprofit institution, Boston Children’s Museum relies on its generous donors to help make ends meet. This view book focused on its mission of engaging children and families in joyful discovery experiences that instill an appreciation of our world, develop foundational skills, and spark a lifelong love of learning. The view book was a catalyst for a fundraising event to increase donor participation.

Jennifer Sterling Design Workshop / NYC 2013

Typographic exploration of stories and poems. Project based on the book ...I never saw another butterfly... Children’s poems from the Terezin Concentration Camp, 1942-1944.

Brand Identity / Employee handbook, increasing brand knowledge and awareness.

Brand Identity / Capabilities booklet for Black Rocket. A bundled network of services that encouraged companies to purchase several internet provider options in one package.

The Massachusetts Historical Society is an independent research library and an invaluable resource for American history, life, and culture. The visual identity focuses on their collections, be it journals or letters, paintings or objects. The new Massachusetts Historical Society signature is the graphic representation of the Society. Combining two visual elements—the logotype and date of their founding, 1791—the identity is rooted in their heritage but clearly focused on the future. 

Brand Identity
Agency: Mechanica Branding

AGENCY: Mechanica Branding

High Liner Foods is the leading North American marketer of value-added frozen seafood. These preliminary mood boards and sketches were presented as phase one of creating inspired spaces within there new headquarters.

When I first began working with the Athenaeum they were in the final stages of a complete historic renovation of their five storied building. This work celebrates the re-opening of an institution that is an invaluble resource of preserving and augmenting its precious collections of books and fine art.